A logo design is a mark which represents
your company, it usually encompasses your company name. Corporate
Identity is the term used to describe the overall style of a
companies communications.
The design of the logo is usually the first step towards establishing
the corporate identity. Whether you're a sole trader or a marketing executive
for an established corporation, Reactive Graphics can guide and support
you in all areas of Corporate Identity.
To demonstrate the level of service we provide please read the
following guide which explains how we work. Before we commence with any
logo design project we will always ask the client a barrage of questions.
We need to know:
Is there an existing brand, if so;
Every job is different therefore the approach to gaining this information varies. Sometimes a five minute telephone conversation is adequate other times it's necessary to gather together the company directors around a board room table. What's important is the designers at Reactive Graphics are experienced enough to know they need to get the correct information from the client in order to answer the client's brief.
We allow you the flexibility to set your own budget
but we have put together some recommended packages as a guide:
Basic Logo Design
Bronze Logo Design
Silver Logo Design
Gold Logo Design
Our most basic logo design package allows for 3 hours in
total. During the first hour a designer will
put together some ideas based on the feedback he receives. The number
of ideas created during that first hour depends on the type of logo required,
it could roughly vary between 4 to 12. These initial ideas are then submitted
back to the client via email in PDF format. The designs are numbered so
they can be identified easily. Upon receipt of these ideas the client
is asked for feedback. The next hour is used to develop the chosen idea
and resubmit it via email until it is approved. Upon approval the chosen
logo is saved as various file formats including RGB, CMYK, Spot Colour,
High Res, Low Res, Jpeg, mono and outline, this takes the remaining hour
but ensures that you have all the necessary formats for future use.
Obviously the creative process is limited when only allowing
3 hours, we offer this package because we realise some people are on very
tight budgets when they are starting out and they need something to get
them off the ground.
The Bronze Logo Design Package follows the same process
as the basic logo package but the designer has a total of 8 hours instead
of just 3. The designer will normally use the first four hours creating
some initial solutions but this does depend on the brief. For instance
if the client has absolutely no idea of the direction they intend to take
we may produce 4 or 5 completely different styles in the first 2 hours
to gauge a reaction. Apart from the last hour that is needed to save the
logo in the various formats all the time in between is used to develop
the initial solutions. Numbered proofs are sent via email in PDF format,
communication and feedback is encouraged throughout.
Various formats delivered on approval include; RGB, CMYK, Spot Colour,
High Res, Low Res, Jpeg, mono and outline, this ensures that you have
all the necessary formats for future use.
The Silver Logo Design Package allows for 16 hours of design
time, 2 days in total, but usually spread over 4 - 5 days. Having this
extra time allows the designers to be a little more experimental, a strong
logo that leaves a lasting impression is usually built around a simple
clever idea. Therefore the initial time allocated for the Silver Logo
Package is spent brainstorming ideas. There is usually more feedback needed
from the client for this type of project because an idea is built around
the services the company offers.
Having this extra time also allows the designer to explore various areas
in more detail, for instance we may present our ideas under category headings
e.g. safe, contemporary and wild cards. These headings may change dependent
upon the brief.
It is sometimes useful to meet up and discuss the ideas during the first
few proof stages, it is not essential but we can sometimes pick up more
from a face-to-face than we can from a phone call.
The development stages work much the same as in the previous packages
but having more time allows us to develop more solutions. For instance
you may like the font of number 7, the colour of number 3 and want to
see 3 versions using these elements in the styles of 8,9 and 10! However
the sooner we settle on a solution the longer we can spend tweaking it,
this is where it helps to be a perfectionist and attention to detail comes
into play. The last hour as before is spent saving the logo in all the
various formats you will ever need: RGB, CMYK, Spot Colour, High Res,
Low Res, Jpeg, mono and outline.
The Gold Logo Design Package allows for 24 hours of design
time and usually takes anywhere between 5 and 10 days. This is the package
you need if you are serious about starting off on the right foot and want
to be taken seriously from day one. With this amount of design time allocated
you can be assured that our designers will produce something that they
will be proud of and if a designer is proud that usually means the customer
is over the moon.
When designing for the Gold Logo Design Package we take more time to consider
the bigger picture. For example even at the ideas stage we will be considering
what elements of the ideas could be used to brand the website, stationery,
brochures etc. To help with this process we include the design of a stationery
pack, letterhead, business card and comp slip. We will normally start
applying styles to stationery at the later stages of the project but if
we wanted to demonstrate an idea we would do it earlier.
We usually find two face-to-face meetings during the project help
with progression but they are not essential and can be carried out over
the phone if necessary.
During all Gold Logo Design Packages we generally look at everything in
more detail, how your company is run, your target market, your aims, your
objectives, your market positioning etc. We find that producing a simple
clever solution comes much easier if we fully understand the requirements.
By fully understanding the requirements we can produce ideas which are
likely to be more focussed. Ideas for Gold Logo Design Packages are often
submitted accompanied with brief explanations. We sometimes feel it helps
to briefly explain the origins of the ideas and then explain how they
answer the brief. However, not all ideas are explained as we feel this
would stifle our creativity, some ideas are explained adequately as loose
mock-ups.
During the development stage we have the luxury of exploring several solutions
and have the time to work up these solutions as potential finals. As a
result you should have a series of very high quality logo's and your main
problem may involve choosing between them. We will apply each solution
to a letterhead and business card so you can see how elements of the logo
are used to help brand the stationery.
Upon choosing your final design we will proceed to improve it by making
very subtle changes and tweaks, our attention to detail is second to none
and our reputation as perfectionists is at stake!
During the final stage we will produce the logo in various formats for
future use and artwork the stationery ready for print. We allow for up
to 5 business card names during artworking.
The various formats you will receive include: RGB, CMYK, Spot Colour,
High Res, Low Res, Jpeg, mono and outline.
Please note that these packages are meant as guides, if you have a budget in-between these package prices we can work towards it and simply add or remove hours as necessary.
Other elements to consider upon completion of your logo design include:
Please feel free to get in touch if you have any questions. Call us on 01628 785393 or email by clicking here. alternatively request a quote by filling out our online quotation form
Please click the link below and fill out the
quote request form. One of our team will get in touch with you to discuss
the project in more detail.
get a quote
Visit the Corporate Identity section of our online
portfolio to view some past examples.
Corporate Identity Examples